There has been a lot movements that have started over the last few years, but only a few of them have taken off in the same way minimalism has. This has obviously been around for centuries and it only became very popular when it was given a name. People have tried to make their life as simple as possible and it’s spread into lots of other areas. One of them is web design and you only have to look around some of the top blogs and websites to realize minimalism is at the heart of them.
When your website is simple there are a lot more people that will enjoy it because it’s more attractive to them. When every bit of space on the site is filled with something trying to fight for a place inside your head it’s really annoying. It’s enough to make people leave and never come back. If you would like to learn a few different ways your website can become more minimalist we can look at them now. Try them out and see how many people love your new design.
1.Black on white
Black on white is such a simple concept, yet obviously too difficult for some people to grasp. There is a reason why it’s a great idea to use black typography with a white background and that is because it’s so easy for people to read what you have written. It’s not just being simple for simple’s sake because you are actually making something easy for the person reading your article. When you start using the colors of the rainbow it gets very difficult to read anything and people stop trying.
2.A simple logo
Look at Facebook, Google, or any of the other huge websites out there that don’t use a fancy logo. They all just use their name in a special font. This can still look very good, but when you start trying to be too fancy it doesn’t really make much difference. You can guarantee that billion dollar companies don’t use a minimalist logo because they couldn’t afford a graphic designer. They use it because it’s what people like and it keeps everyone’s attention on the actual content.
3.A font people can read
When you’re at school you might get better grades for using fancy fonts in an art project, but you’re in the real world now and that means understanding how people behave when they land on a website. They scan content as quickly as they can and the most important thing for them is not wasting their precious time until they know you publish great content. They will not spend 10 minutes reading a short article to find out, so it’s up to you what font you use to make it easy to read.
What’s the first thing you do when you land on a website? It’s always a little like a maze because there are lots of paths you can follow and you don’t really know where you are going to end up. The minimalist way of dealing with this is by carefully selecting only one or two paths your visitors can follow. It stops them from having to choose and you can take them to whatever you want. This would normally be to a product or email signup form.
Some of the most annoying websites in the world are still playing music when you land on their site. Others have ads placed everywhere and unless you have huge amounts of traffic you don’t make much money from them anyway. Pop-ups are also a big one and although you get more subscribers you scare a lot of people away. Perhaps you would have gotten them to signup up a few months down the line anyway. If you want to go minimalist all these fancy things have to go.
This was a sponsored post by John Miller from Webfirm. He works as a senior web designer in the company. He shares useful web designing, SEO and tech related tips on his blog.